Insights

What are Voice of Customer Survey Questions? (With Examples)

With the increase in customer expectations and the need for organizations to differentiate themselves, the use of customer...

Your best data may well be the data you gather yourself. This means that when you need to conduct marketing research...

Ambiguity in any business process can wreak havoc on sales and its future. Conducting customer or employee surveys is...

Great customer service is key to any successful business. When customers have a positive experience with your company, they...

It’s a well-known fact that customers are not always truthful when it comes to what they want or need. In fact,...

Do you know the difference between customer success and customer support? If not, you’re not alone. Many business owners...

Companies that produce customer-centric strategies often find themselves leading the competition. They put their money...

Net Promoter Score (NPS) is a metric that gauges customer satisfaction and loyalty. It’s calculated by asking customers how...

There is a lot of talk about qualitative and quantitative feedback within the business world. But what does it all mean...