Insights

7 Types of Surveys You Need to Start Using Today (With Examples)

Are you looking for more ways to gather data and insights from your customers? If so, you should consider using surveys....

With the increase in customer expectations and the need for organizations to differentiate themselves, the use of customer...

The business world is rapidly changing. Companies are realizing the importance of diversity and inclusion in the workplace...

It’s a well-known fact that customers are not always truthful when it comes to what they want or need. In fact,...

What’s the difference between a survey and a questionnaire? A lot of people use these terms interchangeably, but they actually have...

Customer service experience is one of the most important things that a company can offer its customers. It can make or...

Your best data may well be the data you gather yourself. This means that when you need to conduct marketing research...

Did you know that you can turn detractors into promoters? It’s true! According to the Net Promoter Score (NPS) methodology, if...

There is a lot of talk about qualitative and quantitative feedback within the business world. But what does it all mean...